At its most basic level, user experience is the secret sauce behind all successful products and services.
Useful: You need to solve a user’s need, a problem that users actually have.
Usable: Usability needs to be clear so that users understand your product/service.
Delightful: It’s no bad thing if a user enjoys using your product.
The goal of StartupUXD is to help grow and support the Austin startup and innovation ecosystem by providing design mentoring and advice sessions to unfunded startups.
Why UX design?